Discussing goals and signing the contract
Stage 1
Free PPC Advertising with SEO
Search advertising
Search engines are one of the most important ways for customers to find products and services. Around nine billion searches are made worldwide every day, each by someone looking for a quick solution to a need or problem.
To reach as much of their target audience as possible, website owners compete for prominent positions in search results. The two main acquisition tools are search engine optimisation and paid search. Most businesses use both: paid search attracts customers quickly, while SEO gradually reduces acquisition costs.
When you order SEO from Diafimis, campaign setup, management and an initial paid search budget are included at no additional cost, helping you launch quickly and keep initial costs down.
Search engine optimisation (SEO) combines technical and marketing work to improve a website’s rankings for relevant queries. Websites near the top of search results attract more interested visitors at a lower cost per enquiry. SEO takes time, however, and strong rankings usually require several months of work.
Paid search (PPC) uses text or image adverts in search results and on relevant websites. Each visit usually costs more than organic traffic generated through SEO, but a campaign can often be set up and launched within two or three days.
Costs
Project
Traffic growth over time
Process
Stages
Detailed website review and technical audit
Stage 2
Identifying strengths and weaknesses through SWOT analysis
Stage 3
Mapping search demand
Stage 4
Optimising the website’s technical performance
Stage 5
Improving the usability of the site
Stage 6
Monitoring key goals and measuring performance
Stage 7
Classifying and expanding the search query list
Stage 8Advantages
Advantages
Experience
More than 10 years of experience and over 400 satisfied clients
Price
We aim to offer excellent value at a competitive price
Quality
A focus on quality and long-term partnerships
Benefit
Lasting partnerships must benefit everyone involved.
Questions
FAQ
What does SEO involve?
SEO is the process of improving a website’s position in Google, Bing, Yahoo and other search engines. It includes on-site optimisation, authority building, user experience improvements and commercial optimisation.
How long does SEO take?
The timeframe depends primarily on competition. For most queries, reaching the leading positions takes three to four months. In highly competitive sectors it may take six to eight months or longer. We can analyse your market and provide a more precise estimate.
Which search engines do you optimise for?
We optimise websites for major search engines including Google, Bing, Yahoo and DuckDuckGo. The work benefits visibility across search engines, although our primary focus is Google because it accounts for up to 95% of searches for goods and services in many markets.
What guarantees do you give?
All guarantees are set out in the contract, and we accept financial responsibility for the services we provide. The contract specifies compensation if we fail to meet its terms.
When will the results of the promotion be visible?
The first results are usually visible after three to four months.
What search rankings can be achieved?
The goal is to bring the website into the top ten results. Rankings improve gradually, moving through the top 1,000, 100, 50 and 10 before reaching the leading positions.
Free PPC Advertising with SEO
Receive PPC campaign setup and management at no additional cost when you order SEO.
About the service packages
Each service package includes the setup and management of an advertising campaign in Google Ads or Facebook. Prices are shown in euros per calendar month.
Start
The essential set of services for promoting your business online. Suitable for low-competition queries.
Business
A broader programme for moderately competitive queries that also consolidates the positions already achieved in search results.
Pro
Includes everything in the Business package, plus authority building and promotion for highly competitive queries.