Paid search advertising appears in search results and across relevant websites.

Unlike general online advertising, paid search is matched to a user’s query or to the topic of the page they are viewing. For example, an advert for a refrigerator may appear after someone searches for “buy a refrigerator” or while they are reading a refrigerator review.

PPC brings relevant visitors to your website — people already interested in the product or service being advertised. Costs are directly tied to results because you pay only when someone clicks the advert and visits your website.

Benefits of paid search:

  • Precise targeting options
  • A clear relationship between cost and results
  • Efficiency
  • Suitable for smaller budgets

Process

Stages

Setting goals and signing a contract

Stage 1

Site audit

Stage 2

Identifying strengths and weaknesses through SWOT analysis

Stage 3

Mapping search demand

Stage 4

Optimising the website’s technical performance

Stage 5

Improving the usability of the site

Stage 6

Monitoring key goals and measuring performance

Stage 7

Classifying and expanding the search query list

Stage 8

Prices

Costs

Start-up / landing pageSmall businessE-commerce websiteCustom
Number of ads
50100150over 150
Number of keywords
250500750over 750
Number of campaigns
123over 3
€300/month
€450/month
€600/month
Custom quote

Advantages

Advantages