Setting goals and signing a contract
Stage 1- web
- design
- front-end
- seo
- ads
- smm
Unlike general online advertising, paid search is matched to a user’s query or to the topic of the page they are viewing. For example, an advert for a refrigerator may appear after someone searches for “buy a refrigerator” or while they are reading a refrigerator review.
PPC brings relevant visitors to your website — people already interested in the product or service being advertised. Costs are directly tied to results because you pay only when someone clicks the advert and visits your website.
Examples
Process
Setting goals and signing a contract
Stage 1Site audit
Stage 2Identifying strengths and weaknesses through SWOT analysis
Stage 3Mapping search demand
Stage 4Optimising the website’s technical performance
Stage 5Improving the usability of the site
Stage 6Monitoring key goals and measuring performance
Stage 7Classifying and expanding the search query list
Stage 8Prices
| Start-up / landing page | Small business | E-commerce website | Custom | |
|---|---|---|---|---|
Number of ads | 50 | 100 | 150 | over 150 |
Number of keywords | 250 | 500 | 750 | over 750 |
Number of campaigns | 1 | 2 | 3 | over 3 | €300/month | €450/month | €600/month | Custom quote |
Advantages
Receive PPC campaign setup and management at no additional cost when you order SEO.